books44 Chapter 151 Promotion
Chapter 151 Promotion
“Mingxiang, didn’t we offer a free water cup for purchases over 10 yuan, a free broom for purchases over 20 yuan, and a free water bucket for purchases over 30 yuan on our first two days?”
"But that event was almost two months ago, haven't people forgotten about it?"
"It's been two months, but we've achieved our goal. Now everyone knows about the 'Five Blessings Mini Market'."
Mingxiang, more promotional activities are not necessarily better. While customers may benefit from frequent promotions, they either assume we must be making huge profits and will feel resentful and try to haggle when buying at the regular price next time; or they may think we're struggling financially or that our products are subpar and we can only clear them out with promotions.
This is not what we want. Doing business requires earning customers' trust in your financial strength and product quality, enabling you to build a long-term business, not a hit-and-run guerrilla gamble, nor a fleeting, short-lived endeavor.
"Oh, I see, Brother Nan, there are so many things to be careful about when running a small business."
"Yes, small businesses need to pay more attention to details. Next time we have an event, we can do it during National Day, a day of universal celebration. We can offer some discounts at our Wufu Market, and that will be a legitimate reason, don't you think?"
"Yes, that's a good day, we should celebrate it properly. Brother Nan, you're so thoughtful!"
"That's all. Just observe and learn more. Also, always put yourself in others' shoes and try to see things from their perspective."
"Thank you for your guidance, Brother Nan. You truly are my role model; I have benefited immensely from it!"
"Hahaha... That's right, who am I? To do business, you not only need a unique vision and the ability to seize opportunities, but also the ability to make good use of people. Look, ever since Dad gave me a big boost, the business has been booming, hahaha..."
"Sis, I've noticed you're getting more and more... vain!"
"Hmph, you need to have the looks to be vain. You should learn more. If you're interested, you can take over our family business in the future."
"Really? What about Mingfu and Mingli?"
“Mingfu is fond of martial arts, but he’s not good at business. Mingli loves literature and doesn’t like business either. Let’s see what they choose in the future. Dad is very open-minded now.”
"Hehehe... That's right, our family is really doing well now!"
"By the way, Mingxiang, have you calculated how much money we made this summer?"
"My aunt has calculated it, and it's quite a lot."
"How much is 'many'? Song Mingxiang, do you know what's most important to you right now?"
"What? You've made money, are you going to eat and drink well? Mingfu said there's braised pork knuckle with soy sauce tonight."
"Stop with your braised pork knuckle! You need to study hard now. There's a lot of knowledge needed to run a business. Opportunities are for those who are prepared; there's no such thing as a free lunch. We don't support idlers in our family, you know. I've been in a bad mood lately, so I've been meeting up with a lot of students from the martial arts school and gained some insights. Do you want to give it a try...?"
Song Mingxiang ran out, shouting, "Brother Nan, I understand, I understand, I'm going to do my math problems!" This illustrates the terror of having a violent older sister at home.
With money to be made, the Song Wanli family was all busy and energetic. They no longer had to worry about the tuition fees for their four sons and Tingnan, and even had some money left over. Song Wanli paid Zhao Xiaojuan her wages and gave her a large red envelope, but Zhao Xiaojuan refused it. Qian Shuzhen insisted that she accept it. The Song family owed her too much, and they couldn't be stingy with money anymore, so they let her save it herself.
The busy Song family naturally didn't have time to attend Du Pinyu's baby's one-month celebration, and Qian Shuzhen felt very bad about it.