books44 Chapter 308 Day 304 of Being the Boss
Chapter 308 Day 304 of Being the Boss
Xu Yisong has been preparing for the new FYH group these days.
Due to various reasons, FYH did not launch a new group for the entire year last year. It would be reasonable for them to launch a new group this year. Otherwise, the popularity and traffic will not keep up, and it will easily weaken FYH's influence.
However, the trainees that FYH originally recruited did not have enough practice time, and there were not many suitable trainees. The new members of the new group this time were mainly selected from the original DSP trainees.
The inspection of newcomers started last year.
Generally speaking, entertainment companies will hold a debut selection before promoting a new group. Some companies will even turn this selection into a small talent show documentary such as Debut Survival Battle to accumulate popularity for the new group.
FYH’s selection process did not involve any fancy survival battles, but instead used the simplest method – performance assessment.
Xu Yisong first announced the decision to launch a new group to all candidates one month in advance, and then during this month, these trainees will be assessed on basic courses and specific courses, which will form the composition of their performance assessment.
In addition to performance assessment, the selection of new members also requires assessment by specific assessors based on the positioning of the new group.
When creating a new group, it is not enough to just select the members with the strongest abilities. It is also necessary to consider the compatibility between members and the functional adaptability of the group members.
Otherwise, if there is a conflict in positioning, even if the best children are put together, they cannot play their best role, but may end up wasting the talents of the excellent children.
In short, the ability to select is the foundation, but whether a group can go long-term cannot be determined solely by ability. Many things need to be considered on this basis.
The initial selection was open to all FYH trainees, but the ones who remained to the end were still the original DSP trainees.
It’s not that FYH’s original trainees were not good enough, but because the two companies have different ways of training artists, the trainees are not compatible enough. More DSP members were selected later, and their styles were not very suitable for the few trainees left by FYH.
Moreover, it would be best if the members of a group have a long-term friendship, so it is most appropriate for them to be trainees from the same batch.
Finally, based on comprehensive considerations, the new group decided to have four members, all of whom were former DSP trainees.
This new group is not the common boy group or girl group in Korea, but a mixed group.
When performing the trainee mixed program last time, Xu Yisong felt that mixed groups were really attractive, although this kind of combination is not common in Korea. They are usually limited groups, such as the two-person limited group Trouble Maker that CUBE launched before.
Although it was a limited group of only two people, the results were quite good.
However, the mixed group that Xu Yisong is promoting this time is not going to follow the style of CUBE. The mixed group she is promoting this time is a four-member group. If it follows the style of Trouble Maker, which hypes up CPs, it will only die quickly in the end and bring all kinds of troubles.
She had no intention of hyping up CPs. Mixed groups are the easiest to form CPs, so there is no need to hype them up. Even for pure boy groups or girl groups, it is very common to hype up CPs.
Hype CP is a quick way to easily bring popularity, but it is also easy to go wrong, especially with mixed groups.
Ordinary boy and girl groups who promote CP will at most be scolded by their fans, but few people will take it seriously.
But it’s different for mixed groups. If not handled properly, it may turn into a love scandal, which will cause a lot of heat, but it is hard to say whether the effect it brings is positive or negative.
After nearly two months of selection, the members of the new group were finally decided: Kim Jinseok, Jeon Ji-woo, Kim Taehyung, and Jeon So-min.
Among the few people, Jeon So Min's name is the most familiar to Heo Yi-sung. Because she appeared in the debut list of the new group April submitted by DSP before, as the captain of April. However, April failed to debut in the end, and Jeon So Min returned to the status of a trainee.
In addition to almost debuting as April, Jeon So Min also participated in KARA's replacement audition before DSP was acquired, which was the same audition that Heo Young Ji participated in.
It can be said that although Jeon So Min is the youngest one, she has much more debut experience than the others.
After selecting the members, Xu Yisong did not rush to let them debut directly with a full album like Song Eunyo did. Instead, he first tentatively released a digital single to test the waters.
In February, shortly after the new year, FYH released teaser photos of the new group on its official website, announcing KARD's upcoming debut, and released individual and group concept photos of several members over the next few days.
At the same time, in this debut trailer, FYH also announced some of KARD's stage plans, such as how many stages the album will be released in, what performances are expected, and other information.
In addition, FYH also announced that KARD will hold a debut party at Queen Livehall near Ewha Womans University.
The party content will be broadcast throughout via Vapp.
Previously, Song Eunyo’s debut party was held directly at the company, but this year the venue was changed to avoid aesthetic fatigue.
After a warm-up for their debut, FYH's first rookie group KARD officially debuted with the single "Oh NaNa" in early March. The splash was not as great as when Song Eunyo debuted, but it did not mean that KARD was not outstanding.
On the contrary, FYH has never played the cultivation system. The fact that they can launch a brand shows that their strength is definitely enough.
The reason why the response was not high was not due to the group. One reason was that this single was not promoted, so it was not popular enough, not exposed enough, and of course it was impossible to make a big splash.
The second reason lies in KARD’s style positioning.
Currently, there are only about ten artists who debuted from the FYH singer department, including the headquarters, the branch DSP, and the label DREAM PERFECT REGIME. Apart from solo singers such as Heo Yisong, Song Eunyo and Christian, there are only five groups.
They are Blue Whale, KARA, Rainbow, A-JAX and the newly launched group KARD.
The positioning of these groups are different. Blue Whale is FYH's stepping stone to enter the market. Its style and positioning are adapted to the domestic market. KARA mainly continues their previous legacy in Japanese entertainment and continues to focus on the Japanese idol market.